There was a time when the whole family would be glued to their television screens to watch their favourite shows at a specific time, the time of airing. That was then, now the shows come to the audience, thanks to technology and internet. When it comes to the South Asian audience, they are quick adapters of technology and their media consumption habits have evolved rabidly over the last few years.
A great example of excellent content finding it’s audience is ‘MANGOES’ a television/web se-ries by the Suhrwardy Brothers. The story of Man-goes revolves around three main characters, Sami, Asha and Rakey who are assimilating into the Canadian way of life, and come across people and situations that are close to reality for anyone who has moved continents and understands the chal-lenges that come with it.
‘The human spirit is all about taking on new challenges, experience new situations and meet new people, this keeps life interesting….. Mangoes assimilates this spirit from Milton to Mississgua, London to Paris, Vancouver to New York, and off course Pakistan to India… we dig deep to find the strength, come what ever may, that’s MANGOES’ – said Adeel (producer/Writer/Co-director)
The first season of Mangoes was a massive hit due to its uniqueness. The web series gave voice to the younger audience by portraying a story that’s more relevant to them and their lifestyle. It garnered over 1.5 million video views on Youtube, 70K+ shares across different platforms and 115K+ Facebook fans tween Pakistani pop pioneer Alamgir and versa-tile Canadian artist Kristie Yung became an in-stant hit too. The OST of the title track ‘Keh Dena’ (‘Say it’) filmed in Vancouver became #1 – Most Viewed #1 – Top Favorited #2 – Top Rated #3 -Most Discussed video on YouTube in Canada on the day of its release. Carrying on the success from Mangoes, Alamgir recorded a song for Coca-Cola, and his collaboration with Kristie Yung was used by Lipton tea for their advertisement.
As the recently released poster of MANGOES Season 2 suggests, the audience is in for a real treat and going by the track record of Suhrwardy Brothers, less is more. Comes spread the fragrance and sweetness of MANGOES Season 2.